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Replication data for: Candidate Confidence and Electoral Appeal: An Experimental Study of the Effect of Nonverbal Confidence on Voter Evaluations

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication data for: Candidate Confidence and Electoral Appeal: An Experimental Study of the Effect of Nonverbal Confidence on Voter Evaluations
 
Identifier https://doi.org/10.7910/DVN/26129
 
Creator Dumitrescu, Delia
Gidengil, Elisabeth
Stol, Dietlind
 
Publisher Harvard Dataverse
 
Description The nonverbal display of confidence is strongly associated with leadership and power. However, its importance for the persuasiveness of campaign messages has not been explored. How important is showing confidence for a political candidate’s ratings? How does confidence condition the effect of the quality of a candidate’s arguments? We address these questions using an innovative experimental approach that makes it possible to better isolate the impact of the candidate’s nonverbal confidence and the quality of his message. While both of these aspects influence voters’ perceptions of his electability and qualifications, the nonverbal dimension matters more when it comes to electability. This research contributes to the study of nonverbal communication in elections by expanding the focus of inquiry beyond the effect of pure emotions (happiness or anger) and facial traits.
 
Subject nonverbal communication, confidence, voter evaluations
 
Date 2014-5-23