ICAR Research Data Repository for Knowledge Management
Cambodia (2011): NUMBER ONE AND OK BRAND EQUITY SURVEY
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
View Archive Info| Field | Value | |
| Title |
Cambodia (2011): NUMBER ONE AND OK BRAND EQUITY SURVEY
|
|
| Identifier |
https://doi.org/10.7910/DVN/27375
|
|
| Creator |
PSI/Cambodia
|
|
| Publisher |
Harvard Dataverse
|
|
| Description |
Flash FoQus Consumer Workshops and Crowd Sourcing were used to identify the brand image and perception of the Number One and OK Condom brands among male consumers. Target audience members included regular users of each brand, and regular users of "premium" condom brands. The results informed action plans to improve the brand positioning and image of Number One and OK condoms to be more distinct and desirable.
|
|
| Subject |
Qualitative
Cross-sectional Brand equity Men HIV Condom use Condoms BCC |
|
| Date |
2011
|
|