ICAR Research Data Repository for Knowledge Management
Burkina Faso (2011): Etude Flash FoQus - Repositionnement de Prudence
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
View Archive Info| Field | Value | |
| Title |
Burkina Faso (2011): Etude Flash FoQus - Repositionnement de Prudence
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| Identifier |
https://doi.org/10.7910/DVN/27376
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| Creator |
Abdoulaye Semde
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| Publisher |
Harvard Dataverse
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| Description |
The results of a 2010 TRaC study among sexually active men indicated that consistent condom use was low, specifically among youth. In 2011, the platform conducted a Flash FoQus study to assess the positioning of its Prudence brand, which debuted in 1991 and had not been repositioned since 1996. A consumer workshop allowed members of the target audience to express their perceptions of the Prudence brand, and to suggest ways to improve upon it to better appeal to customers.
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| Subject |
Qualitative
Pre-testing HIV General population Condom use Condoms BCC KfW |
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| Date |
2011
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