Record Details

Caribbean (2007): Price as a Barrier to Condom Use: A Randomized Controlled Trial in Trinidad and Tobago and St. Vincent and the Grenadines

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Caribbean (2007): Price as a Barrier to Condom Use: A Randomized Controlled Trial in Trinidad and Tobago and St. Vincent and the Grenadines
 
Identifier https://doi.org/10.7910/DVN/27600
 
Creator Navendu Shekhar
Joel Joseph
Pamela Faura
Steven Chapman
 
Publisher Harvard Dataverse
 
Description This report describes the results of an experiment aimed at determining whether and how a condom price reduction in Trinidad and Tobago and St. Vincent and the Grenadines would affect condom purchase and use and the overall condom market. A representative sample of sexually active males, ages 16-21, resident in Trinidad and Tobago and St. Vincent and the Grenadines. A randomized control trial was conducted with three treatment groups, one was offered the condom at $0.15 per condom in a package of three and the two others at $0.20 and $0.25 per condom in a package of three respectively. A two stage cluster sample was used, resulting in 819 completed interviews. Respondents were asked about their condom purchase and use behavior and then offered a package of three condoms, of a brand not currently offered on the market. By offering the new condom brand, respondents did not have a predetermined conception of price, thus replicating the decision making process that a consumer goes through when a new brand is launched. Once the interview was completed, respondents were offered the product to buy at one of the three price levels.
 
Subject Quantitative
RCT
Control group
Youth
Men
HIV
BCC
Condom use
Condoms
 
Date 2007