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Replication data for: Does Advertising Exposure Affect Turnout

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication data for: Does Advertising Exposure Affect Turnout
 
Identifier https://doi.org/10.7910/DVN/2PUZJU
 
Creator Joshua D. Clinton
Scott Ashworth
 
Publisher Harvard Dataverse
 
Description We identify an exogenous source of variation in exposure to campaign advertising in the 2000 Presidential election, based on battleground state residence. If campaign advertising exposure makes a potential voter significantly more likely to vote, then we should see significantly greater turnout in battleground states. We do not. This result is robust to several specifications and evident in a natural experiment consisting of New Jersey residents. Conditional on existing campaign targeting strategies, campaigns do not affect the turnout decisions of the voters we study. In addressing the impact of advertising exposure on turnout, we provide evidence that accounting for potential endogeneity concerns in campaign exposure is critically important for studying campaign effects.
 
Date 2007