ICAR Research Data Repository for Knowledge Management

The Klahan campaign was aimed at people in trusting relationships, typically with sweethearts or spouses, with the objective to promote condom use in these relationships. The campaign named Klahan, a Khmer word meaning bravery, was launched in September 2005 using three channels of communication: mass media (TV and radio spots), PSI's Mobile Video Units (MVUs), and the internet. Six TV and radio spots were aired on local stations, and MVUs delivered Klahan messages to rural populations. A Kla
han internet website was established, and computers at various internet cafes in Phnom Penh set their default page to the Klahan website.

This report uses data from 2005 and 2006 surveys of Karaoke women with sweethearts (KWS) between the ages of 18 and 30. Data were collected from women working in Karaoke establishments in Phnom Penh and Siem Reap, using a self-weighted two-stage cluster sample design. The questionnaire collected information on demographic characteristics, sexual behavior, condom use, and opportunity, ability and motivation (OAM) factors pertaining to condom use. PSI Dashboard analyses were conducted, i
ncluding segmentation, monitoring and evaluation. Details of the sampling and analysis procedures are described in Annex 7.