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Dataset (hhchar.txt) of Modeling Category-level Purchase Timing with Brand-level Marketing Variables

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Field Value
 
Title Dataset (hhchar.txt) of Modeling Category-level Purchase Timing with Brand-level Marketing Variables
 
Identifier https://doi.org/10.7910/DVN/BS6O5I
 
Creator Dennis Fok
Richard Paap
 
Publisher Harvard Dataverse
 
Description Contains household characteristics Variables: hh id household identifier hh income household income category hhsize number of household members insample 0/1 variable indicating whether this household was used for the in sample data outofsample 0/1 variable indicating whether this household was used for the out of sample data
 
Subject household characteristics
 
Source ERIM database collected by A.C. Nielsen. Spans 1986-1988.