Record Details

Dataset (purch.txt) of Modelling Category-level Purchase Timing with Brand-level Marketing Variables

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Field Value
 
Title Dataset (purch.txt) of Modelling Category-level Purchase Timing with Brand-level Marketing Variables
 
Identifier https://doi.org/10.7910/DVN/SCJ2KG
 
Creator Dennis Fok
Richard Paap
 
Publisher Harvard Dataverse
 
Description Contains household level purchase histories
Variables:
id household identifier
date date of purchase
vol purchased volume in ounces
brand brand number

Brand coding:
1=Cheer
2=Oxidol
3=Surf
4=Tide
5=Wisk
6=Rest
 
Type Household level purchase histories