ICAR Research Data Repository for Knowledge Management

The main objective for this study is to provide estimates of coverage, quality of coverage, and penetration for both Number One and WaterGuard, in the private sector across the main urban areas of southern Sudan. In addition, the study will also estimate measures of penetration of other male condoms and other contraceptives, of commercial sector water treatment products, of oral rehydration salts (ORS), and of anti-malarials and mosquito nets.

The study was conducted in 14 towns thr
oughout PSI's intervention areas in Southern Sudan, since the program focuses its social marketing activities primarily in urban areas. The MAP methodology employs the Lot Quality Assurance Sampling technique to draw a random sample of 19 enumeration areas (EAs). In Sudan, LQAS was feasible in only the larger towns of Yei, Juba, and Wau. In the remaining towns, a census was conducted and each potential sales outlet audited. Additional information was collected on the frequency of stock outs, source of supply, and pricing. For both WaterGuard and Number One, a market penetration measure will also be measured by both town and outlet type. Data was collected in April, 2009.