ICAR Research Data Repository for Knowledge Management
South Sudan (2012): How can LLIN usage be increased in rural South Sudan? Qualitative Study for Marketing Planning
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
View Archive Info| Field | Value | |
| Title |
South Sudan (2012): How can LLIN usage be increased in rural South Sudan? Qualitative Study for Marketing Planning
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| Identifier |
https://doi.org/10.7910/DVN/NMRJX0
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| Creator |
Thanel, Katherine
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| Publisher |
Harvard Dataverse
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| Description |
This study explored determinants identified in the South Sudan Malaria Indicator Survey (SSMIS), undertaken by the Government of South Sudan and supported by PSI Sudan and other partners in December 2009. The SSMIS was based on responses from 2,797 parents or care takers of children under five across South Sudan. Little research has been conducted to explore behavioral determinants of LLIN use and general perceptions of LLINs in South Sudan. Anecdotal evidence suggests that rates of LLIN misuse are high in South Sudan, thus collecting insight on malaria perceptions in general and LLIN use specifically is a high priority for designing effective, context-appropriate malaria prevention programs. This study therefore contributes to a greater understanding of how pregnant women and caretakers of children under 5 understand malaria and LLIN usage. STUDY OBJECTIVES Designing a concept to socially market a health product requires familiarity with the target audience and the context in which behavior change takes place. The purpose of this study was to provide information that can be used to improve key messages and IEC materials aimed at increasing the usage of LLI Ns that are being distributed throughout South Sudan. Specifically, the study objectives were to: a. Identify beliefs to reinforce and beliefs to change related to the use of LLINs amongst pregnant women and caregivers of children under 5; b. Describe the openings when, where, how and by whom pregnant women and caregivers can be effectively communicated with; c. Describe pregnant mothers' and caregivers' past experiences with the desired behavior and alternative behaviors; d. Describe the level of knowledge and sophistication of knowledge that pregnant women and caregivers have of malaria transmission; and, e. Understand the association that pregnant women and caregivers have with LLINs and their usage. |
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| Subject |
Qualitative
In-depth interview Malaria Caregivers LLIN BCC Global Fund |
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| Date |
2013
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