Malawi (2010): TRaC study assessing the use of modern contraceptives methods accessed through the private sector by women in urban and peri-urban areas of Malawi . Round 1.
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
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Title |
Malawi (2010): TRaC study assessing the use of modern contraceptives methods accessed through the private sector by women in urban and peri-urban areas of Malawi . Round 1.
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Identifier |
https://doi.org/10.7910/DVN/OVC6SP
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Creator |
Evelyn Chilemba
Philip Mkandawire |
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Publisher |
Harvard Dataverse
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Description |
MCHIP and PSI/Malawi propose to conduct a baseline survey for its Private Sector Family Planning Program among women of reproductive age (15-49) in the areas the program is implementing its activities. The findings will help PSI/Malawi's marketing and communication department to develop communication materials and campaigns to address behavioural determinants as described in PSI'ÃÂÃÂs social marketing framework. The framework describes th e social marketing research process and identifies key concepts important for designing and evaluating social marketing interventions. Specifically, the framework uses opportunity, ability, and motivation (OAM) indicators to describe the factors that influence a targeted behavior. These OAM indicators are used to create a set of standardized tables that are used for segmenting populations, monitoring behavioral trends and evaluating program effectiveness. In addition, these results will also help in providing stakeholder information needs in terms of intervention performance and advocacy to expand access to contraceptives through the private sector as appropriate. Current research in Malawi is geared towards accessibility and uptake of FP commodities largely through the public sector, but little is known about the role the private sector can play in providing FP services. Objectives of the study Identify key behavioral determinants and population characteristics that are significantly correlated with use of modern contraceptive methods accessed through the private sector. Design future program interventions in the private sector and communication activities The survey achieves the above objectives through measuring the following key behavioral indicators and determinants. Key behavioral indicators: Proportion of women of reproductive age (15-49) who report using oral contraceptives obtained through the private sector. Proportion of women of reproductive age (15-49) who report using injectable contraceptives obtained through the private sector. Proportion of women of reproductive age (15-49) who don'ÃÂÃÂt want to have a child right now but have had sex over the last year and don'ÃÂÃÂt use modern contraception who believe that they are at risk of an unintended pregnancy. ÃÂÃÂProportion of women of reproductive age (15-49) who believe that modern family planning methods are safe. Proportion of women of reproductive age (15-49) who believe that modern family planning methods are effective. |
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Subject |
TRaC
Quantitatve Reproductive Health Modern contraceptive use Condom use WRA BCC USAID |
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