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Replication data for: Ratliff, Swinkels, Klerx, & Nosek (2012): Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand.

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication data for: Ratliff, Swinkels, Klerx, & Nosek (2012): Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand.
 
Identifier https://doi.org/10.7910/DVN/S6KV0Y
 
Creator Kate Ratliff
Bregje Swinkels
Kimberly Klerx
Brian Nosek
 
Publisher Harvard Dataverse
 
Description If people like a product, they will automatically like another product from the same brand even if they do not know anything about it (demonstrated in Study 1). In one sense, this may be a reasonable inference – brands that have one good product may be likely to have other good products. But what if people learn that the second product is actually not good? Explicitly, people act as expected – the second product is disliked based on its negative features. Implicitly, however, people’s positive attitude toward the first product still influences their liking of the second (Study 2). This attitude transfer effect (Ranganath
& Nosek, 2008) shows that people are able to avoid using the qualities of one product to judge another explicitly. But, implicitly, once an attitude is formed toward a product for a brand, other products on that brand will inherit some of the original evaluation regardless of their unique qualities.