Record Details

Replication Data for: Using General Messages to Persuade on a Politicized Scientific Issue

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication Data for: Using General Messages to Persuade on a Politicized Scientific Issue
 
Identifier https://doi.org/10.7910/DVN/4QEWQK
 
Creator Green, Jonathan
 
Publisher Harvard Dataverse
 
Description Politics and science have become increasingly intertwined. Salient scientific issues such as climate change, evolution, and stem cell research become politicized, pitting partisans against one another. This creates a challenge of how to effectively communicate on such issues. Recent work emphasizes the need for tailored messages to specific groups. Here, we focus on whether generalized messages also can matter. We do so in the context of a highly polarized issue -- extreme COVID-19 vaccine resistance. The results show that science-based, moral frame, and social norm messages move behavioral intentions, and do so by the same amount across the population (i.e., homogenous effects). Counter to common portrayals, the politicization of science does not preclude using broad messages that resonate with the entire population.
 
Subject Social Sciences
experiment
covid-19
 
Contributor Green, Jonathan