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Field Work from paper TO BE OR NOT BE PERCEIVED AS ECO-FRIENDLY? THE ROLE OF LAY THEORIES IN CONSUMERS’ CATEGORIZATION

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Field Work from paper TO BE OR NOT BE PERCEIVED AS ECO-FRIENDLY? THE ROLE OF LAY THEORIES IN CONSUMERS’ CATEGORIZATION
 
Identifier https://doi.org/10.7910/DVN/CKXYXP
 
Creator anonymous
 
Publisher Harvard Dataverse
 
Description Transcription of the interviews conducted
 
Subject Business and Management
Green attributes
policy makers
 
Contributor Larranaga, Arancha