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Anticorruption awareness raising efforts are designed to encourage citizens to resist and report corruption but have been found to either not work or have unwanted effects– including increasing bribe payment. This paper represents the first test of whether these efforts also undermine critical aspects of a society’s social contract, namely willingness to pay tax. Using a household level survey experiment in Lagos, Nigeria, we assess whether exposure to five messages about (anti)corruption influence citizens’ belief that they have a duty to pay taxes, or “tax morale”. Though they were different in tone and content, four of the five messages undermined tax morale. We argue that this is likely because anti-corruption messages raise awareness of corruption risks, and hence concerns that taxes will be wasted. In turn, this highlights a new potential unintended and unwanted consequence of policy interventions that focus on raising awareness of government failings.
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