Record Details

Experimental date on the influence factors of fund managers on investors purchase intention

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Experimental date on the influence factors of fund managers on investors purchase intention
 
Identifier https://doi.org/10.7910/DVN/PHNRGO
 
Creator duan, chen
 
Publisher Harvard Dataverse
 
Description This experiment recruited subjects online and asked them to answer questions directly through the Internet. The same IP address can only participate in the experiment once, and the answer time is set to avoid repeated subjects and problems with low participation, so as to ensure high internal and external validity of the experiment. This paper studies the influence of fund managers' profile pictures and reputation online on investors' purchase intention in an Internet fund platform. The participants first answered the demographic characteristics questionnaire. After the task description was completed, participants were randomly assigned to four experimental groups. Then the participants clicked the Alipay link to enter the personal homepage of the fund manager and answered the questionnaire after viewing the profile picture and reputation of the fund manager.
 
Subject Business and Management
Social Sciences
 
Contributor duan, chen