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Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products

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Title Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products
6th International Rice Congress Poster
 
Creator Paguirigan, Neale Marvin
Laborte, Alice G.
Maunahan, Aileen
Lenaerts, Bert
Dixit, Shalabh
 
Subject genetic improvement
market intelligence
market analysis
market segmentation
breeding
demand
CGIAR
 
Description New and improved crop varieties that are higher yielding, more nutritious, and resilient to climate shocks, pests and diseases are needed to address food insecurity, climate change and rapid transformation of the agriculture sector. Past varietal development was largely supply-driven which hampered varietal adoption by farmers. In response, the CGIAR aims to develop demand-driven breeding products guided by insights from market intelligence. Under the CGIAR Initiative on Market Intelligence, more than 400 seed product market segments (SPMS) across 24 CGIAR crops have been defined. These SPMS reflect producer (where and how the crop is grown) and end-user requirements (what the crop is used for and consumer-preferred traits) [1]. Mapping the locations of these market segments based on spatially-referenced datasets and expert opinion further improves their characterization and prioritization. We present an example of mapping market segments for rice in South and Southeast Asia.
 
Date 2023-09-29
2023-12-18T02:09:58Z
2023-12-18T02:09:58Z
 
Type Poster
 
Identifier Neale Marvin Paguirigan, Alice Laborte, Aileen Maunahan, Bert Lenaerts, and Shalabh Dixit (2023). Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products. 6th International Rice Congress 2023 | International Rice Research Institute, Los Banos, Philippines.
https://hdl.handle.net/10568/135467
 
Language en
 
Rights CC-BY-NC-SA-4.0
Open Access
 
Format 1 p.
application/pdf
 
Publisher International Rice Research Institute