ICAR Research Data Repository for Knowledge Management
Replication Data for "Willingness to Pay Brand Premiums for Generic Medicines in Kenya: A Bidding Game Experiment"
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
View Archive Info| Field | Value | |
| Title |
Replication Data for "Willingness to Pay Brand Premiums for Generic Medicines in Kenya: A Bidding Game Experiment"
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| Identifier |
https://doi.org/10.7910/DVN/DZWXOP
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| Creator |
Rockers, Peter
Wirtz, Veronika Laing, Richard |
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| Publisher |
Harvard Dataverse
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| Description |
We randomly assigned NCD patients to receive a hypothetical offer for either a Novartis Access-branded medicine or for an unbranded generic equivalent. This dataset includes willingness-to-pay (WTP) data from the experiment captured using a bidding game methodology.
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| Subject |
Medicine, Health and Life Sciences
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| Contributor |
Rockers, Peter
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