Record Details

Replication Data for "Willingness to Pay Brand Premiums for Generic Medicines in Kenya: A Bidding Game Experiment"

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication Data for "Willingness to Pay Brand Premiums for Generic Medicines in Kenya: A Bidding Game Experiment"
 
Identifier https://doi.org/10.7910/DVN/DZWXOP
 
Creator Rockers, Peter
Wirtz, Veronika
Laing, Richard
 
Publisher Harvard Dataverse
 
Description We randomly assigned NCD patients to receive a hypothetical offer for either a Novartis Access-branded medicine or for an unbranded generic equivalent. This dataset includes willingness-to-pay (WTP) data from the experiment captured using a bidding game methodology.
 
Subject Medicine, Health and Life Sciences
 
Contributor Rockers, Peter