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Expanding the digital reach of Indian Science Museums in Social Media Space through crowd sourcing: Role of Popular Vloggers

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Title Expanding the digital reach of Indian Science Museums in Social Media Space through crowd sourcing: Role of Popular Vloggers
 
Creator GHOSH, SHATADAL
BAGCHI, MANASH
DASGUPTA, NATARAJ
KUMAR, ANURAG
 
Subject Museum
Digital Reach
Vloggers
Social Media Influencer
Crowdsourcing
 
Description 124-164
Young museum visitors belong to a generation eager to experience
cultural artifacts and museum exhibits through a new lens, one
where the experience is enhanced, filtered and shared through
personal online social networks. Here, we have scrutinised the case
of the social-media impact of the National Council of Science
Museums (NCSM), India, and the single largest governmental
science museum network in the world. We found that the social
media footprint of the Council is very moderate. In our study, we
also found that despite our nationwide network and following
certain standard rituals of social media broadcasts, our engagement
is moderate to poor. We examined the possibility of taking
the influencers and vloggers on board to enhance our digital
engagement and found it to be a propitious prospect to explore.
Through an evidence-based study, the possibility of crowd sourcing
is explored so that the digital outreach strategy of the Science
Museums in India may be better oriented. A comparison is made
between the digital reach of ‘museum content’ shared directly
through the museum’s own channels vs the digital reach of similar
content presented through most popular crowd sourcing methods
like vlogs. We also made an attempt to analyse the likelihood of
augmenting the museum content for the audience of digital space
over any other content of different cultural connotations.
 
Date 2023-12-29T05:04:12Z
2023-12-29T05:04:12Z
2023-12
 
Type Article
 
Identifier 2278-2796 (Online); 2278-2788 (Print)
http://nopr.niscpr.res.in/handle/123456789/63127
https://doi.org/10.56042/jst.v11i3.3153
 
Language en
 
Publisher NIScPR-CSIR,India
 
Source JST Vol.11(03) [2023]