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Motivating factors influencing youth smallholder farmers to adopt sweet potato seed technology: A means-end chain approach

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Title Motivating factors influencing youth smallholder farmers to adopt sweet potato seed technology: A means-end chain approach
 
Creator Mayanja, Sarah
Kwikiriza, Norman
Mwende, Janet
Okello, Julius
Jagwe, John
Ssekandi, Joseph
 
Subject youth
agriculture
research
innovation adoption
sweet potatoes
 
Description Sweet potato, with its nutritional benefits, high yield, and fast maturity, holds great potential for addressing food scarcity in arid areas. However, smallholder farmers in these regions face challenges in preserving sweet potato seed, particularly after prolonged dry spells. Lack of effective storage methods and difficulty in maintaining quality seed impede farmers from fully harnessing the crop’s potential to enhance their food and income security. To address this issue, the Triple S (Sand, Storage, Sprouting) approach was introduced as a root-based technology for preserving sweet potato seed. Despite its availability, farmers have shown inconsistent adoption of this technology. To gain insights into the motivators for adopting or dis-adopting the Triple S, this study employed the laddering technique and interviewed 60 randomly selected male and female youth farmers, categorized as users and non-users of the technology. Interviews revealed the attributes, consequences, and values associated with the technology, uncovering the underlying mental constructs that influence the adoption decisions of young farmers and the values that shape those choices. The findings highlight that personal values such as a healthy life, happiness, social security, achievement of personal goals, and peace of mind drive the adoption of the Triple S. Specifically, only female users mentioned peace of mind as a significant motivator. On the other hand, non-use of the technology was associated with negative values, including perceptions of being unhealthy, unhappy, and ashamed. The study underscores the importance of understanding mental constructs in designing effective strategies for technology uptake and provides policy recommendations to address this matter.
 
Date 2023-10-11
2024-01-04T12:46:39Z
2024-01-04T12:46:39Z
 
Type Presentation
 
Identifier Mayanja, Sarah; Kwikiriza, Norman; Mwende, Janet; Okello, Julius; Jagwe, John; Ssekandi, Joseph. 2023. Motivating factors influencing youth smallholder farmers to adopt sweet potato seed technology: A means-end chain approach. Presentation. Presented at the CGIAR GENDER Conference 'From Research to Impact: Towards just and resilient agri-food systems', New Delhi, India, 9-12 October 2023. International Potato Center
https://hdl.handle.net/10568/136983
 
Language en
 
Rights Other
Open Access
 
Format application/pdf
 
Publisher International Potato Center