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A Study of Consumer Attitudes towards Meat Consumption Patterns in Kerala

Indian Agricultural Research Journals

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Title A Study of Consumer Attitudes towards Meat Consumption Patterns in Kerala
 
Creator Sivaprasad, M.S
Neha Parmar
Jisna K.S
Vinod V.K
 
Subject Consumer attitude, meat consumption, meat borne zoonoses, red meat
 
Description     This study aimed to evaluate the consumption pattern of meat and meat products in major cities of Kerala. A total of 309 respondents, including 155 males and 154 females from Kerala, participated in this online survey through Google Forms. In this study, 76.4% of respondents were between the ages of 20 and 30 and 95.1% were above graduation level. The most preferred meat was chicken (55.3%), followed by beef (28.2%), chevon (10.7%) and pork (5.8%) and concerns regarding consumption of meat include mostly quality (71.8%) and food safety issues (56%). Meat alternatives were favoured by 20.7%. Factors affecting the consumption of processed meat include price (56.6%), fear of lifestyle diseases (35.9%), apprehensions about the side effects of red meat (12%) etc. However, 62.1% of respondents consumed meat weekly and homely meat dishes were preferred by 71.2% of the respondents. 85.1% of the respondents knew about meat-borne diseases, 11.7% suffered from diseases after eating meat and 19.4% were unsure. The present study provides an overview of consumer preferences and factors influencing meat consumption behaviour in major cities of Kerala. It points out the need for tailor-made solutions to address the felt needs of consumers in this state.
 
Publisher Indian Veterinary Association
 
Date 2024-02-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IVJ/article/view/148857
10.62757/IVA.2024.101.2.44-48
 
Source The Indian Veterinary Journal; Vol. 101 No. 2 (2024): February 2024; 44 - 48
0974-9365
0019-6479
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IVJ/article/view/148857/54003
 
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