Record Details

Willingness to Pay for Biofortified Rice in Cartagena, Colombia

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Willingness to Pay for Biofortified Rice in Cartagena, Colombia
 
Identifier https://doi.org/10.7910/DVN/3KEL4B
 
Creator Oswalt, Sara
Rivera Vasco, Tatiana
Gallego Castillo, Sonia
Nasner Tacan, Hans
Andrade Lopez, Robert Santiago
Durant-Morat, Alvaro
 
Publisher Harvard Dataverse
 
Description This dataset contains the prices offered under experimental conditions by 400 participants for a pound of three types of rice (regular, premium, and biofortified) in the Cartagena municipality in Colombia—furthermore, a brief socio-economic characterization of the participants and their nutrition knowledge.


The dataset can be used to identify the willingness to pay for a biofortified crop. To understand this willingness, analyze its variation under different information contexts and examine the potential market segments for this product.


Methodology: Experimental Auction with three rounds varying the participants' level of information regarding the rice they were testing. In the case of the characterization in-person one-to-one survey.
 
Subject Agricultural Sciences
Rice
Biofortification
Americas
PISA4Impact
Crops for Nutrition and Health
Market Intelligence
AgriLAC Resiliente
 
Language English
 
Date 2023-05
 
Contributor Alliance Data Management
Servicio Nacional de Aprendizaje (SENA)
 
Type Experimental Data
Survey Data
Socio-economic Data