Record Details

Survey Data and Experimental Choices on Breeding Professionals' Use of Market Intelligence

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

View Archive Info
 
 
Field Value
 
Title Survey Data and Experimental Choices on Breeding Professionals' Use of Market Intelligence
 
Identifier https://doi.org/10.7910/DVN/FR8UCP
 
Creator International Food Policy Research Institute (IFPRI)
 
Publisher Harvard Dataverse
 
Description This dataset presents survey data and experimental choices concerning breeding professionals' utilization of market intelligence. Both the survey and the experiment were conducted online through Qualtrics. The survey reached a broad network of plant breeding professionals associated with CGIAR and NARES centers, as well as the private sector. The experiment was distributed to a randomly selected subsample of breeding professionals who had previously completed the survey.



The survey gathered information on the application of market intelligence in market segmentation, target product profiling, and decision-making for product advancement or investment cases in breeding pipelines. Additionally, the survey documented respondents' perspectives on diversity and power dynamics within breeding teams. The experiment aimed to understand respondents' shifts in investment preferences based on the type of market intelligence provided and their demand for market intelligence.
 
Subject Agricultural Sciences
Social Sciences
market intelligence
market segmentation
demand
plant breeders
breeding
 
Language English
 
Date 2023
 
Contributor IFPRI-KM
Kramer, Berber (International Food Policy Research Institute (IFPRI))
Rice, Brendan (International Food Policy Research Institute (IFPRI))
Trachtman, Carly (International Food Policy Research Institute (IFPRI))
Do Nascimento Miguel, Jérémy (University of Bordeaux))
Pede, Valerien (International Rice Research Institute (IRRI))
Polar, Vivian (International Potato Center (CIP))
CGIAR Research Initiative on Market Intelligence
 
Type sample survey data (SSD)
experimental data