ICAR Research Data Repository for Knowledge Management
Unboxing_Dataset
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
View Archive Info| Field | Value | |
| Title |
Unboxing_Dataset
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| Identifier |
https://doi.org/10.7910/DVN/1771JV
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| Creator |
Özer, Serhat
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| Publisher |
Harvard Dataverse
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| Description |
This data includes consumers' purchase and eWOM intentions towards the products endorsed in unboxing videos. It also includes consumers' video viewing motives, ad involvement, and parasocial relationships established with SMIs.
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| Subject |
Business and Management
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| Date |
2023-10-31
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| Contributor |
Özer, Serhat
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