ICAR Research Data Repository for Knowledge Management
Consumer’s acceptance of different types of cultural borrowing and its internal mechanisms
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
View Archive Info| Field | Value | |
| Title |
Consumer’s acceptance of different types of cultural borrowing and its internal mechanisms
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| Identifier |
https://doi.org/10.7910/DVN/51CTNW
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| Creator |
Zhang, Yu-dong
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| Publisher |
Harvard Dataverse
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| Description |
A series of experiments were designed to verify consumers' acceptance of different types of cultural borrowing. In addition to the pre-experiment, a total of five experiments were conducted in two major categories, respectively testing the main effect and the moderating effects of different factors. The experimental dataset includes data for testing the main effect and data for testing the moderating effects of four types of factor.
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| Subject |
Business and Management
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| Date |
2024-01-03
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| Contributor |
Zhang, Yu-dong
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