| Description |
This study investigated the impact of smartphone usage frequency on the effectiveness and ac-curacy of symbol location in a variety of spatial contexts on mobile maps using eye-tracking technology on the example of Mapy.cz. The scanning speed and symbol detection was also con-sidered. The use of mobile applications for navigation is discussed, emphasizing their populari-ty and convenience of use. The importance of eye-tracking as a valuable tool for testing the usa-bility of cartographic products, enabling the assessment of users' visual strategies and their abil-ity to memorize information, was highlighted. Frequency of smartphone use has been shown to be an important factor in users' ability to locate symbols in different spatial contexts. Everyday smartphone users have shown higher accuracy and efficiency in image processing, suggesting a potential link between habitual smartphone use and increased efficiency in mapping tasks. Par-ticipants who were dissatisfied with the legibility of the map looked longer at the symbols, suggesting that they put extra cognitive effort into decoding the symbols. In the present study, gender differences in pupil size were also observed during the study. The women consistently showed a larger pupil diameter, potentially indicating greater cognitive load on the partici-pants.
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