ICAR Research Data Repository for Knowledge Management
Replication Data for: "The Reality of Virtual Influence for Social Media Advertising: the effect of Influencer's Anthropomorphism on Authenticity, Credibility and Parasocial Relationships."
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
View Archive Info| Field | Value | |
| Title |
Replication Data for: "The Reality of Virtual Influence for Social Media Advertising: the effect of Influencer's Anthropomorphism on Authenticity, Credibility and Parasocial Relationships."
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| Identifier |
https://doi.org/10.7910/DVN/KTPDGR
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| Creator |
Anonymous
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| Publisher |
Harvard Dataverse
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| Description |
The original dataset with codes, measures in french and in english, scenario et stimuli
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| Subject |
Social Sciences
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| Date |
2024-02-19
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| Contributor |
Anonymous
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