ICAR Research Data Repository for Knowledge Management
Supplementary Data - Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase
Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)
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| Title |
Supplementary Data - Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase
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| Identifier |
https://doi.org/10.7910/DVN/PVIXIP
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| Creator |
Chávez, María Victoria Hermenegildo
Ruiz, David Martín Rondán-Cataluña, F. Javier |
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| Publisher |
Harvard Dataverse
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| Description |
Research data used in the paper entitled "Point-of-Sale Loyalty Analysis considers Store Environment (Online and Offline) and Recency of Purchase" published in Revista Brasileira de Gestão de Negócios (RBGN) V25, n4 (2023) Acess: https://rbgn.fecap.br/RBGN
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| Subject |
Business and Management
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| Date |
2023-10-12
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| Contributor |
RBGN, Revista Brasileira de Gestao de Negocios
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