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Replication Data for: Marketing investment information: differentiation resource or secret? published by RAC-Revista de Administração Contemporânea

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication Data for: Marketing investment information: differentiation resource or secret? published by RAC-Revista de Administração Contemporânea
 
Identifier https://doi.org/10.7910/DVN/VRXMLK
 
Creator Garcia, Evelini Lauri Morri
Vieira, Valter Afonso
Borges, Caroline Pereira
 
Publisher Harvard Dataverse
 
Description Data from the marketing information disclosure and the life cycle of Brazilian companies listed on b3 in the cyclical and non-cyclical consumption sector
 
Subject Business and Management
marketing information
disclosure
intensity of marketing investments
life cycle
 
Contributor Journal of Contemporary Administration