Record Details

Social Media Addiction among the Rural Youth: An AI Interpretation

Indian Agricultural Research Journals

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Field Value
 
Title Social Media Addiction among the Rural Youth: An AI Interpretation
 
Creator Khanganbi, Thongam Victory
M. Priya
 
Subject Rural Sociology
 
Description The impact of social media increasingly influences rural youth in India. Artificial Intelligence is a vast interdisciplinary arena with many domains, not only all the computing disciplines, but also linguistics, neuroscience, statistics, engineering, economics, control theory, and others. The study was undertaken to predict social media addiction by machine learning and to know the accuracy of the addiction level among rural youth. The data were collected through the snowball sampling method, including those using smartphones in rural Coimbatore during the COVID period (2022). A total of 128 rural youth from Coimbatore aged 18 to 24 years were selected as respondents and used naïve Bayes classifier methods to predict the addiction level on social media. 99 respondents were taken under the training set, and the remaining 29 were under the prediction sets to know the accuracy of the Byes model in predicting social media addiction levels. The study predicted its usage accuracy with social media addiction using artificial intelligence and machine learning. The majority of the rural youth were moderately addicted and there were many more causative variables to be assessed further. The naïve byes model accuracy in predicting social media addiction observed was 93.9%.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Article
text, dataset
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/147921
10.48165/IJEE.2024.60210
 
Source Indian Journal of Extension Education; Vol. 60 No. 2 (2024): Indian Journal of Extension Education; 52-55
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/147921/54300
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
https://creativecommons.org/licenses/by-nc-sa/4.0