Record Details

Strategic Management of Intellectual Property Rights for Sustainable Competitive Advantage: A Study of Indian Chemical Industry

NOPR - NISCAIR Online Periodicals Repository

View Archive Info
 
 
Field Value
 
Title Strategic Management of Intellectual Property Rights for Sustainable Competitive Advantage: A Study of Indian Chemical Industry
 
Creator Singh, Hergovind
Samalia, Harsh Vardhan
Murthy, Y V R
 
Subject Sustainable Competitive Advantage (SCA)
Intellectual Property Rights (IPR) Management
Strategic Resource
Patents
 
Description 155-164
This paper aims to explore the role played by the management of intellectual property rights (IPR) as a key driver of
business strategy in firms for attaining competitive advantage. The presented paper also proposes a strategic framework majorly
suited for Indian innovation prone industries for managing IPR in their bid to outdo the competitors. This study investigates
firm’s strategic management of IPR through the constructs of innovation, number of IPRs obtained, utilization of IPRs and its
alignment with business strategy leading to competitive advantage by either having cost advantage or differentiation advantage
in the domain of Indian high-tech industry. Authors found a strong positive relationship between competitive advantage and
‘IPR alignment with business strategy’ which indicates that, better the alignment between intangibles assets like IPR and
business strategy, more is the competitive edge help by the firm. Interestingly, being more innovative does not assure
sustainable competitive advantage. Theoretically, the presented work builds up a framework for strategic leverage of intellectual
property rights in order to consolidate organizations’ competitive positioning in the market. The presented study shows the way
strategic management of IPR can help in improving the competitive positioning of an organization as it is among one of the
major factor affecting the quest of an organization to attain competitive advantage. Businesses are well advised to invest in
creating a strategic pool of IPRs. This can be achieved by developing an innovative organizational culture and by treating IPRs
as any other valuable strategic resources. This is among the few studies concerning management perspective of IPRs in Indian
context that emphasizes on the strategic usage of the IPR which is primarily seen as a legal instrument. The presented study is
distinct in nature as it advances the current extant literature related to the establishment of IPR management in high tech
industries.
 
Date 2024-05-31T11:24:05Z
2024-05-31T11:24:05Z
2024-05
 
Type Article
 
Identifier 0975-1076 (Online); 0971-7544 (Print)
http://nopr.niscpr.res.in/handle/123456789/64027
https://doi.org/10.56042/jipr.v29i3.727
 
Language en
 
Publisher NIScPR-CSIR, India
 
Source JIPR Vol.29(3) [May 2024]