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From Screens to Sales: Unravelling the Live Streaming Commerce Revolution through Bibliometric Analysis

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Field Value
 
Title From Screens to Sales: Unravelling the Live Streaming Commerce Revolution through Bibliometric Analysis
 
Creator Wu, Di
Xu, Yishuai
 
Subject Live streaming commerce
E-commerce
Bibliometric analysis
 
Description 208-220
Live streaming commerce, often referred to as live shopping or livestream shopping, represents a novel convergence of e-commerce, live video broadcasting, and interactive social media elements. This burgeoning domain has garnered significant scholarly interest, as evidenced by a growing number of researchers who have earnestly engaged in its investigation. To discern comprehensive insights into the current research landscape of live stream commerce, the study performed a bibliometric analysis, leveraging the Web of Science (WOS) database, yielding a corpus of 315 research publications. The discerned findings of this systematic analysis serve as a valuable resource for researchers, practitioners, and policymakers vested in the domain of live commerce. Specifically, they offer a means to ascertain pertinent literature, comprehend the existing knowledge base, identify potential avenues for collaborative endeavours, and engender novel research trajectories and concepts.
 
Date 2024-06-06T06:46:20Z
2024-06-06T06:46:20Z
2024-06
 
Type Article
 
Identifier 0975-2404 (Online); 0972-5423 (Print)
http://nopr.niscpr.res.in/handle/123456789/64031
https://doi.org/10.56042/alis.v71i2.7480
 
Language en
 
Publisher NIScPR-CSIR, India
 
Source ALIS Vol.71(2) [June 2024]