Record Details

Enhancing User Experience on Journal Websites: A Novel Entropy–based Weighing Method with MARCOS and COCOSO Ranking Approaches

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Title Enhancing User Experience on Journal Websites: A Novel Entropy–based Weighing Method with MARCOS and COCOSO Ranking Approaches
 
Creator Joshi, Mangesh
 
Subject Scholarly communication
Sensitivity analysis
User experience
Visual design
Website evaluation
 
Description 639-651
This paper addresses the dearth of research dedicated to optimizing UI designs of journal websites by proposing a
novel evaluation framework. Drawing upon insights from existing literature, methodologies from manufacturing
layout optimization, and MCDM techniques, a comprehensive approach was introduced to assess and enhance
journal website UI designs. The methodology integrates the MARCOS and COCOSO systems with entropy–based
weighing to provide a thorough evaluation of UI designs, considering both qualitative and quantitative factors.
Through a systematic analysis of UI design criteria, such as content accessibility, readability, search functionality,
and visual design, the framework aims to identify strengths and weaknesses in journal website interfaces. The results
from evaluation demonstrate the critical importance of factors such as content accessibility and readability, alongside
search functionality and user–friendly navigation. By leveraging MCDM techniques, improvements that enhance
user satisfaction and engagement levels are prioritized. Alternative A2 is found best followed by A1, A5, A4, and A3.
Furthermore, sensitivity analysis ensures the robustness/reliability of the framework, allowing for an examination
of the impact of varying weights on evaluation outcomes. Overall, the study contributes to bridging the gap between
existing research on UI design principles and the specific challenges faced by journal website interfaces. Based on the
individual factor weights, developers may focus to improve existing designs as per the ranking of the factors. This
holistic approach provides valuable insights for journal website managers seeking to optimize UI designs and improve
user experiences.
 
Date 2024-06-07T09:42:47Z
2024-06-07T09:42:47Z
2024-06
 
Type Article
 
Identifier 0022-4456 (Print); 0975-1084 (Online)
http://nopr.niscpr.res.in/handle/123456789/64045
https://doi.org/10.56042/jsir.v83i6.8982
 
Language en
 
Publisher NIScPR-CSIR,India
 
Source JSIR Vol.83(6) [June 2024]