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Science and Technology-based Video Content Regulation on OTT Platforms

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Title Science and Technology-based Video Content Regulation on OTT Platforms
 
Creator TRIPATHI, KAPIL KUMAR
KUMAR, PAMPOSH
MAHESH, G
 
Subject Audio-Visual Content Regulation Policies
OTT platforms
Science Communication through videos
 
Description 168-192
India is a diverse country with different religions, castes, cultures,
languages, levels of knowledge, and economic conditions, and
it is highly dependent on the media for getting first-hand information.
Earlier, it was newspapers and television; now, with the
advancements in mobile and internet technologies, the smart phone
has become a first-hand source for content dissemination. With the
evolution of newer technology and processes that are leveraged by the
media ecosystem, the government is liberal enough to help it breathe
and grow in an open playground. Once it achieves a considerable
level of traction and reach starts impacting social practices and
influences socio-political realities, the government acts as a guardian
and brings in new regulations, laws, and policies, which help balance
freedom of speech, citizens' rights to privacy, etc., so that everyone
can get true, unbiased information on any issues and subjects; in a
very decent manner without harming the sentiments of others.
The content regulation journey in India from the Indian
Cinematograph Act 1918 for films to the Information Technology
(Intermediary Guidelines and Digital Media Ethics Code)
Amendment Rules, 2023 and proposed Digital India Act 2023, for all
online content, including Over-the-Top (OTT) platforms, has been
very interesting. The paper highlights the need to impart selfregulation
in science communication strategies in the changing media
land scape. It also suggests self-regulatory guidelines for both —
those who produce science and technology-based video content and
run OTT platforms, within the scope of the new regulations to issues
like- fake, misinformation, myths and superstitions, rumours, grievance, copyright, content sharing, credits, particularly in
dissemination Science and Technology related content in India.
 
Date 2024-06-28T10:09:03Z
2024-06-28T10:09:03Z
2023-10
 
Type Article
 
Identifier 2278-2796 (Online); 2278-2788 (Print)
http://nopr.niscpr.res.in/handle/123456789/64100
https://doi.org/10.56042/jst.v11i4.1060
 
Language en
 
Publisher NIScPR-CSIR, India
 
Source JST Vol.11(04) [2023]