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Training Status and Adoption of Marketing Channels by Members of Self-Help Group

Indian Agricultural Research Journals

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Title Training Status and Adoption of Marketing Channels by Members of Self-Help Group
 
Creator Maurya, Abhilash Singh
Mishra, Ayush
Joginder Singh Mailk
Bhavesh
Ram Niwas
 
Subject Marketing channels, Rural empowerment, Self-help group (SHG), Training
Marketing channels, Rural empowerment, Self-help group (SHG), Training
 
Description The study was undertaken in 2022 in Bundelkhand region of Uttar Pradesh to assess the training status, adoption of marketing channels, and effect of the socio-personal and economic profile of SHG members on their training level and marketing channel adoption. The findings revealed that the majority of SHG members were small and marginal farmers who exhibited medium to high levels of social exposure, mass-media use, and social participation. The majority of the respondents had participated in some training programme, held at a nearby place. Individual sales and group sales were the most preferred marketing channel adopted by SHG members. Higher education, social contacts, and media exposure were found to be associated with a higher level of training and higher adoption of diverse marketing channels. The study advocates the need for specialized and need-based training programmes for SHG members to increase their participation and adoption of group marketing to gain leverage through economies of scale.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-07-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Article
Text
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/152984
10.48165/IJEE.2024.60312
 
Source Indian Journal of Extension Education; Vol. 60 No. 3 (2024): Indian Journal of Extension Education; 60-64
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/152984/55025
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
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