Record Details

Management Orientation of Members of Fish Farmers Producer Organizations (FFPOs)

Indian Agricultural Research Journals

View Archive Info
 
 
Field Value
 
Title Management Orientation of Members of Fish Farmers Producer Organizations (FFPOs)
 
Creator Abdul Hannan Mondal
Shyam Sundar Dana
Moumita Ray
 
Subject Fish Farmers Producer Organizations (FFPOs), Fish farmers, Management orientation, Planning-Production-Marketing
Fish Farmers Producer Organizations (FFPOs), Fish farmers, Management orientation, Planning-Production-Marketing
 
Description A study was conducted in the Purba Medinipur district of West Bengal to assess the level of management orientation among 120 randomly selected fish farmer members from four purposefully selected FFPOs in 2023. Management orientation comprises the integration of planning, production, and marketing orientations.The study found that a significant portion of FFPO members fell into the medium planning orientation category (48.33%). A substantial proportion (43.33%) of respondents demonstrated a high level of production orientation. Most FFPO members (49.17%) demonstrated a medium level of marketing orientation. The distribution of planning, production, and marketing orientation levels among FFPO members indicates the need for capacity-building, targeted interventions to improve production capabilities, and optimization of marketing strategies. The 45.83 percent of respondents possessed a medium level of management orientation, whereas 35 percent exhibited a high level of management orientation. However, the overall management orientation remains inconsistent, with a need for enhanced training and capacity-building programs. Emphasizing continuous education on modern farming techniques and business management could bridge these gaps, leading to more efficient operations and higher economic gains for FFPO members.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-07-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Note
Academic Research
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/152027
10.48165/IJEE.2024.603RN05
 
Source Indian Journal of Extension Education; Vol. 60 No. 3 (2024): Indian Journal of Extension Education; 110-113
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/152027/55041
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
https://creativecommons.org/licenses/by-nc-sa/4.0