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Farmers’ Satisfaction with Agricultural Extension: A Service Quality-based Assessment

Indian Agricultural Research Journals

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Field Value
 
Title Farmers’ Satisfaction with Agricultural Extension: A Service Quality-based Assessment
 
Creator Shaba, Sharjana Akter
Alam, Md Mahbubul
 
Subject Service quality
Farmer satisfaction
SERVQUAL model
Agricultural extension
Service quality
farmer satisfaction
SERVQUAL model
agricultural extension
 
Description With an aim to contribute to the methodology in Agricultural Extension research and draw extension professionals' attention to evaluating farmers' satisfaction with extension service delivery, this research presents a comparative evaluation of the traditional research approach, which treats farmers' selected socioeconomic characteristics as the predictor variables against SERVQUAL five-dimensions (i.e., tangibility, reliability, assurance, responsiveness, and empathy). The study was carried out from 2022-2023 and data used in this research were collected from August 01 to August 15, 2022. Stratified random sampling was used to select 120 farmers from two unions of the Savarupazila (i.e., sub-district) of Dhaka district, Bangladesh, and analyzed using hierarchical regression analysis. Results revealed that without using SERVQUAL dimensions, farmers' socioeconomic characteristics explained 30.9 percent of the variance of their satisfaction when SERVQUAL dimensions were not used. However, this percentage increased to 61.8% upon adding SERVQUAL dimensions to the model. Therefore, the findings provide a novel dimension for further research on farmers’ satisfaction with agricultural extension and evaluate similar agriculture-based rural development programs.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-07-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Article
Text
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/152609
10.48165/IJEE.2024.60301
 
Source Indian Journal of Extension Education; Vol. 60 No. 3 (2024): Indian Journal of Extension Education; 1-6
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/152609/55007
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
https://creativecommons.org/licenses/by-nc-sa/4.0