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Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger

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Relation http://oar.icrisat.org/1145/
 
Title Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger
 
Creator Ndjeunga, J
Nelson, C H
 
Subject Agriculture-Farming, Production, Technology, Economics
 
Description In this study, we evaluate the preference of consumers in Niger for different tuwo or couscous characteristics using a random utility-based choice experiment, ordered probit analysis, and tree-based partitioning. Data were collected through a structured survey administered at four sites. Preferences are estimated for three products (couscous, fermented tuwo, and nonfermented tuwo) made from five pearl millet cutivars. We provide relative valuation for different traits by type of product. Results show that product taste, color, and textural attributes are important, especially for tuwo and couscous. Probit and partitioning results show that taste and color are the first attributes that consumers use to distinguish more preferred millet food products from less preferred millet food products. This should provide some direction for millet breeding programs and food processing of millet.
 
Date 2005
 
Type Article
PeerReviewed
 
Format application/pdf
 
Language en
 
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Identifier http://oar.icrisat.org/1145/1/AgriEco32_151-165_2005.pdf
Ndjeunga, J and Nelson, C H (2005) Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger. Agricultural Economics, 32. pp. 151-165.