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ATTITUDINAL AND MOTIVATIONAL TRAITS ON COMMUNICATIONAL BEHAVIOUR OF TRIBAL AND NON-TRIBAL DAIRY FARMERS

Indian Agricultural Research Journals

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Title ATTITUDINAL AND MOTIVATIONAL TRAITS ON COMMUNICATIONAL BEHAVIOUR OF TRIBAL AND NON-TRIBAL DAIRY FARMERS
 
Creator L. Sanathoi Khuman
P. Hazarika
K.K. Saharia
Tapan Kr. Amonge
Monosri Johari
 
Subject Communication behaviour
Attitude
Motivation
Dairy farmers
Tribal
Non-tribal
 
Description An investigation among fifty each tribal and non-tribal dairy farmers in four dairy dominated development blocks of Cachar district of Assam revealed that, among tribal and non-tribal farmers attitude towards dairy farming, economic motivation and source of motivation for dairy communication were found to have favourable scores with positive and significant correlation with communication behaviour. Regression analysis revealed that source of motivation for dairy communication crucially influenced communication behaviour of dairy farmers. Further, there louid significant difference between the tribal and non-tribal dairy farmers indicating sensitive strategies for dairy development in the area involving the veterinarians. 
 
Publisher Tamil Nadu Veterinary and Animal Sciences University
 
Date 2024-08-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJVASR/article/view/152921
10.56093/ijvasr.v43i3.152921
 
Source Indian Journal of Veterinary and Animal Sciences Research; Vol. 43 No. 3 (2014): IJVASR May - June 2014; 221-228
2347-2774
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJVASR/article/view/152921/54854
 
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