Record Details

Increasing the fruit growers’ share in the marketing system

Indian Agricultural Research Journals

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Field Value
 
Title Increasing the fruit growers’ share in the marketing system
 
Creator Shahbaz Rashid
Ferooz Ahmad Hajam
Javeed Ahmad Rather
Irshad Ahmad Bhat
 
Subject Growers’ share
apple marketing
marketing channels
infrastructure development
Kashmir valley
 
Description The growers’ share in consumer rupee is an essential part of agricultural marketing that assures the supply chain’s long-term viability and profitability. This study determines the apple growers’ share in final pricing by evaluating the efficacy of marketing channels predominant in the Kashmir valley, India. The composite index technique has been used to assess the marketing efficiency. The study is based on the interviews of 390 growers, 100 commission agents, 30 wholesalers, 20 contractors, and 20 retailers. The survey identified six apple marketing channels in the study area and has reported most profitable and least profitable channels. By adoption of more efficient marketing channels and marketing strategies, the growers can improve their profitability. The study has suggested that, improvements in the local infrastructure for fruit marketing, better access to market information, and extension of cold storage facilities in the study area would contribute significantly to farmer’s income.
 
Publisher Agricultural Economics Research Association (India)
 
Date 2024-08-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/AERR/article/view/154841
 
Source Agricultural Economics Research Review; Vol. 37 No. 1 (2024): Agricultural Economics Research Review; 123-132
0974-0279
0971-3441
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/AERR/article/view/154841/55423