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Exploring Online Community Search Interest on Temporal Dynamics of Ayodhya: A Case Study of the Ram Mandir based on Google Search Trends Insight

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Title Exploring Online Community Search Interest on Temporal Dynamics of Ayodhya: A Case Study of the Ram Mandir based on Google Search Trends Insight
 
Creator Verma, Nitesh Kumar
Yadav, Subhash Kumar
Verma, Manoj Kumar
 
Subject Google Trends
Ram Mandir
Temporal Dynamics
Search Interest
Cultural Phenomena
Statistical Models and Machine Learning
 
Description 331-340
In the digital age, online platforms have become essential tools for understanding societal interests and trends. Google Trends, a widely used platform, provides valuable insights into search behaviour by tracking the popularity of specific search terms over time and across geographic locations. The present paper explores the utility of Google Trends in analysing the search interest in the "Ram Mandir" topic, particularly focusing on its relevance in understanding societal sentiments, public discourse, and information-seeking behaviours. Ram Mandir's temporal variations in online search interest are examined through Google Trends data from 2008 to 2023. The objectives include examining variations in search interest across different periods, forecasting temporal trends, analysing geographical variations, and identifying relevant search queries and topics. Statistical and machine learning models were employed for trend forecasting, including AutoARIMA, Random Forest, Support Vector Regression (SVR), and Neural Network. The study revealed consistent but intermittent fluctuations in search interest within India, with Support Vector Regression demonstrating superior performance. Conversely, global interest remained steady, reflecting sustained but moderate engagement. Geographically, regions such as Jharkhand, Uttar Pradesh, and Madhya Pradesh showed the highest search interest, possibly linked to cultural or historical connections. Analysis of related search queries unveiled multifaceted dimensions, encompassing religious, historical, political, and infrastructure themes. Furthermore, this study addresses research gaps by utilising Google Trends to investigate cultural phenomena and religious landmarks, offering insights into digital representations of cultural discourse. This study contributes to understanding the interplay between digital media, culture, and society, shedding light on the evolving nature of public discourse in the digital era.
 
Date 2024-09-26T05:32:08Z
2024-09-26T05:32:08Z
2024-09
 
Type Article
 
Identifier 0975-2404 (Online); 0972-5423 (Print)
http://nopr.niscpr.res.in/handle/123456789/64603
https://doi.org/10.56042/alis.v71i3.10117
 
Language en
 
Publisher NIScPR-CSIR, India
 
Source ALIS Vol.71(3) [Sept 2024]