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Exploring the prospects, challenges and need assessment of live fish marketing from aquaculture farms in Kerala

Indian Agricultural Research Journals

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Title Exploring the prospects, challenges and need assessment of live fish marketing from aquaculture farms in Kerala
 
Creator Vishnu R. Nair
P. Dona
U. Parvathy
T. J. Jithin
P. K. Binsi
 
Subject Aquaculture
Live fish transportation
Marketing
Need assessment
Price realisation
Kerala
 
Description The current study investigated the potential and challenges of live fish marketing in the aquaculture farms of Kerala, India. Surveys were conducted among farmers from six major aquaculture producing districts of Kerala to gather information regarding aquaculture practices, harvesting methods and marketing strategies followed. Freshwater aquaculture systems, particularly tilapia farming was dominant among the farmers. The respondents primarily sold their products to domestic market through dealers. The study revealed that approximately 20% of the farmers adopted live fish transportation methods, preferring tank systems and open-type transportation. The study emphasised the importance of addressing challenges related to culture, harvest as well as post-harvest operations and providing knowhow on effective marketing and distribution channels to promote the adoption of live fish marketing.
Keywords: Aquaculture, Kerala, Live fish transportation, Marketing, Need assessment, Price realisation
 
Publisher Central Marine Fisheries Research Institute (on behalf of Indian Council of Agricultural
 
Date 2024-09-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJF/article/view/142597
10.21077/ijf.2024.71.3.142597-11
 
Source Indian Journal of Fisheries; Vol. 71 No. 3 (2024)
0970-6011
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJF/article/view/142597/56044
 
Rights Copyright (c) 2024 Indian Journal of Fisheries
https://creativecommons.org/licenses/by-nd/4.0