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Production and Marketing Practice of Maize in North Coastal Andhra Pradesh

Indian Agricultural Research Journals

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Title Production and Marketing Practice of Maize in North Coastal Andhra Pradesh
 
Creator Vanacharla, Prasanna
Chitrasena padhy
Rathod, Ashok kumar
Idemakanti, Chandrakanth Reddy
 
Subject Marketing Behavior, Maize Growers, Integration, Profitability, Training
AGIRUCLTURE EXTENSION
 
Description  The results of the research conducted during the 2023-24 period offer significant insights into the production and marketing practices of maize farmers in the Srikakulam and Vizianagaram districts of Andhra Pradesh. This distribution indicates that the majority of growers are moderately engaged in marketing activities, with a notable proportion demonstrating high engagement. The proportion of variability in the dependent variable that is explained by the independent variables was 0.775 suggesting that the 15 variables selected in the study account for a significant 77.5% of  the variability in the marketing behavior of these maize growers. This strong predictive value underscores the importance of the identified factors in influencing marketing practices. These insights can be instrumental in tailoring interventions and training programs to enhance the marketing skills of maize growers, ultimately contributing to better market integration and increased profitability.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/155150
10.48165/IJEE.2024.60419
 
Source Indian Journal of Extension Education; Vol. 60 No. 4 (2024): Indian Journal of Extension Education; 107-111
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/155150/56069
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
https://creativecommons.org/licenses/by-sa/4.0