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Economic Viability and Marketing Networks of Finger Millet in North Coastal Andhra Pradesh

Indian Agricultural Research Journals

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Title Economic Viability and Marketing Networks of Finger Millet in North Coastal Andhra Pradesh
 
Creator Beera, Anusha
Akkamahadevi Naik
Ashok Kumar
Idemakanti Chandrakanth Reddy
 
Subject Finger millet, Cost of Cultivation, Price Spread, Farmer, Trader, Wholesaler, Consumer
Agriculture Extension Education
 
Description Finger millet (Eleusine coracana) is vital in global agriculture for its nutritional value, adaptability, & capacity to tackle food security challenges. Data was gathered during 2024 from farmers, local traders, wholesalers and retailers in three districts of the North coastal region of Andhra Pradesh, i.e., Srikakulam, Vizianagaram, & Visakhapatnam, to know the major marketing channels of finger millet. This study analyzes the cost structure and marketing margins in finger millet production across three channels, detailing each stage from farmers (net price Rs. 3300-3320 per quintal) to retailers. Channel 1 had a final retail price of Rs. 5000 with a margin of Rs. 1681, Channel 2 reached Rs. 5500 with a margin of Rs. 2000, and Channel 3 peak at Rs. 6500 with a margin of Rs. 3170. Additionally, it details the costs per acre, with a gross return of Rs. 37950 and a net return of Rs. 1471, revealing a return per rupee of 1.04. The findings highlight the impact of each marketing stage on consumer prices.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Note
Research paper
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/155943
10.48165/IJEE.2024.604RN5
 
Source Indian Journal of Extension Education; Vol. 60 No. 4 (2024): Indian Journal of Extension Education; 144-148
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/155943/56076
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
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