Record Details

Factors Influencing Consumer Choices and Organic Food Production in Haryana: Insights from Farmers

Indian Agricultural Research Journals

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Title Factors Influencing Consumer Choices and Organic Food Production in Haryana: Insights from Farmers
 
Creator Yadav, Ekta
Megha Goyal
Suman Ghalawat
Joginder Singh Malik
Monika Devi
Vinay Mehala
 
Subject Farmers, Production, Organic farming, Forecasting, Consumer, Polynomial regression
ORGANIC FARMING
FORECASTING
CONSUMER
POLYNOMIAL REGRESSION
FARMING
 
Description The study examined consumer behaviour dynamics in Haryana related to organic food purchases and forecasted production, in 2023-2024. The research employed area sampling; representing four districts based on organic food store availability, and surveyed 300 consumers during 2024. Three key factors influencing purchasing decisions were identified: benefits of organic food, characteristics of organic food, and promotional tools. The Benefits of organic food, explaining 30.461% of the variance, was the most significant, emphasizing health advantage, environmental protection, and trust in organic labels. Characteristics of organic food contributed 19.197% of the variance, focusing on quality, affordability, and chemical-free production. Promotional tools; accounting for 14.172%, highlighted discounts, taste, and online marketing. These factors collectively explained 63.830% of consumer decision-making, with health and environmental benefits emerging as primary motivators. The study forecasted organic food production in Haryana from 2011-12 to 2022-23 using polynomial regression analysis, with a moderate model fit (R² = 0.60). The findings revealed significant production fluctuations due to external factors, suggesting the need for continued research to improve forecast accuracy.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/156978
10.48165/IJEE.2024.60416
 
Source Indian Journal of Extension Education; Vol. 60 No. 4 (2024): Indian Journal of Extension Education; 90-94
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/156978/56067
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
https://creativecommons.org/licenses/by-sa/4.0