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Study on Impact of Mann Ki Baat Programme on Organic and Natural Farming

Indian Agricultural Research Journals

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Title Study on Impact of Mann Ki Baat Programme on Organic and Natural Farming
 
Creator Balasubramani, N.
Shekara, P.Chandra
Praveen Kumar, Samuel
Sreelakshmi, C.
Jamanal, S.K.
 
Subject Mann Ki Baat
Natural Farming
Organic Farming
Farmers Perception
Technology Adoption
 
Description The study tries to highlight the impact of unique radio programme ‘Mann Ki Baat’ hosted by Prime Minister of India especially the episodes covered on organic/natural farming. The objective of the study is to assess the impact of Mann Ki Baat programme on three sets of stakeholders’ viz. KVK functionaries, farmers and consumers. The paper aims to analyze the extent of awareness, participation, trickledown effect as well as adoption of natural farming practices by farmers. The study covered the selected KVKs based on the substantial involvement in promotion of organic/natural farming covering 10 ATARI zones across the country. The farmers and consumers who have participated directly and indirectly in the episodes of organic/natural farming covered in Mann Ki Baat programme were randomly selected by the selected KVKs. The key finding is that about 92 per cent of the farmers were interested to change the farming practices, 82 per cent have made follow-up visit to learn further, 78 per cent have shared the information with other fellow farmers and about 78 per cent of the farmers were happy to listen to Prime Minister directly on organic/natural farming. Whereas about 88 per cent of the consumers awareness level increased, and 63 percent convinced towards organic / natural farming products after listening to Mann Ki Baat Program. Majority of the KVKs (88%) have organized 1-10 nos of Mann Ki Baat Program both in on campus and off campus. Whatsapp and mobile SMS were used to popularise the Mann Ki Baat program and KVKs have taken various follow up activities to give handholding support to the farmers to adopt organic/natural farming
 
Publisher National Institute of Agricultural Extension Management (MANAGE)
 
Date 2023-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/JAEM/article/view/158619
 
Source Journal of Agricultural Extension Management; Vol. 24 No. 1 (2023); 01
0976-3120
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/JAEM/article/view/158619/56594
 
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