Record Details

Protection of Celebrity Rights under IPR Regime in India

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Field Value
 
Title Protection of Celebrity Rights under IPR Regime in India
 
Creator Mehta, Sakshi
Tomar, Aditya Kumar
Kothiyal, Monika
 
Subject Celebrity Rights
Publicity Rights
Personality Rights
Privacy Rights
Moral Rights
 
Description 540-550
With the emergence of the numerous forms of mass media, various social platforms, and the ever-increasing trend of
advertisements have led to the invasion of the privacy of celebrities and the exploitation of their goodwill.1 The celebrity
possesses various rights such as the right to privacy, personality rights, merchandising rights, and publicity rights. Celebrities
hold goodwill in the market and are granted to make wealth out of their identity.2 Celebrity endorsements are the most common
way of earning riches by celebrities using their name and fame. Therefore, the rights of the celebrities are unique and are more
like a property of the celebrity which can be exclusively enjoyed by them. As there is a property, there can be cases of
unapproved trespass3 using misappropriation of their goodwill and the privacy breach of the celebrities. Such unapproved
trespass demands legal protection to protect celebrities' unique and intangible rights. The protection for the rights of the
celebrities is at a nascent stage in India, also the statutory provisions under the intellectual property rights (IPR) regime are
inadequate to grant complete protection to the celebrities. Accordingly, the present study aims to analyse various rights granted
to celebrities and determine the legal means to protect those rights.
 
Date 2024-10-30T10:03:25Z
2024-10-30T10:03:25Z
2024-11
 
Type Article
 
Identifier 0975-1076 (Online); 0971-7544 (Print)
http://nopr.niscpr.res.in/handle/123456789/64790
https://doi.org/10.56042/jipr.v29i6.10237
 
Language en
 
Publisher NIScPR-CSIR,India
 
Source JIPR Vol.29(6) [November 2024]