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Unveiling Regional Dynamics and Factors Influencing Fish Purchase and Consumption in Odisha, India: Factors influencing fish purchase and consumption

Indian Agricultural Research Journals

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Title Unveiling Regional Dynamics and Factors Influencing Fish Purchase and Consumption in Odisha, India: Factors influencing fish purchase and consumption
 
Creator M.V., Sajeev
C.G., Joshy
R, Gopika
 
Subject Fish purchase
consumption
factors
Cuttack
Khordha
Odisha
 
Description Despite India being a major global fish producer, per capita fish consumption remains notably low in several regions, raising concerns regarding the nutritional adequacy of diets. This study explores the factors influencing fish purchase and consumption patterns in the Cuttack and Khordha districts of Odisha, India. A comprehensive survey (n=400)was conducted, and a trans-regression analysis was applied to identify key factors. The results reveal that fish quality, with an emphasis on freshness, taste, and texture, is the most crucial factor influencing consumer preferences in both districts. Affordability, represented by fish prices, ranked second, while dressing facilities unexpectedly held significant importance, reflecting consumer preference for convenience in fish preparation. Sociocultural factors, including local traditions and dietary customs, also played a role but were less significant compared to other factors. The study highlights apromising trend of fish consumption exceeding recommended levels, contributing positively to nutritional goals. A comparative analysis betweenregions showed variability in meat consumption, with fish standing out as a primary dietary staple. These findings underscore the need for region-specific strategies to promote sustainable fish consumption, considering both economic and socio-cultural influences. The study contributes to the understanding of regional variations in fish consumption patterns and provides a foundation for targeted interventions to address nutritional challenges and promote sustainable dietary practices.
 
Publisher Society of Fisheries Technologists (India)
 
Date 2024-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/FT/article/view/151161
10.56093/ft.v61i4.151161
 
Source Fishery Technology; Vol. 61 No. 4 (2024): Fishery Technology
2582-2632
0015-3001
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/FT/article/view/151161/56915
 
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