ICAR Research Data Repository for Knowledge Management
Use of Social Media for Marketing of Agricultural Products Among Agricultural Producers in Lakhimpur District in Assam: A Study
Indian Agricultural Research Journals
View Archive Info| Field | Value | |
| Title |
Use of Social Media for Marketing of Agricultural Products Among Agricultural Producers in Lakhimpur District in Assam: A Study
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| Creator |
Saikia, Anjuma
Kumari, Deepika Choudhary, Ranjeet Kumar |
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| Subject |
Social Media
Agricultural Marketing YouTube Farmers Agricultural Products |
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| Description |
This study aims to know the use, purpose, importance, and problems the farmers face in marketing agricultural products through social media. For this study, 124 farmers are selected as the research sample. The findings of this paper showed that the most preferred social media among farmers are Youtube and WhatsApp. Samples under study use social media to promote agricultural products and share photos and videos relating to agricultural produces. A structured questionnaire was distributed to the respective farmers in the Lakhimpur district. |
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| Publisher |
National Institute of Agricultural Extension Management (MANAGE)
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| Date |
2021-12-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://epubs.icar.org.in/index.php/JAEM/article/view/159261
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| Source |
Journal of Agricultural Extension Management; Vol. 22 No. 2 (2021): Knowledge Management for Agricultural Librarians and Information Professional; 91
0976-3120 |
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| Language |
eng
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| Relation |
https://epubs.icar.org.in/index.php/JAEM/article/view/159261/56940
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| Rights |
Copyright (c) 2024 MANAGE
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