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Use of Social Media in Agricultural Outreach Activities: A Study at CCS Haryana Agricultural University, Hisar

Indian Agricultural Research Journals

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Field Value
 
Title Use of Social Media in Agricultural Outreach Activities: A Study at CCS Haryana Agricultural University, Hisar
 
Creator Partap, Bhanu
Partap, Manju
 
Subject Social Media
Agricultural Universities
Agricultural Extension
 
Description Social media plays a crucial role in this digital era in every human endeavor. The present study aims to evaluate the use of social media and its impact in agricultural outreach activities at Chaudhary Charan Singh Haryana Agricultural University, Hisar. The study found that more than ninety percent of the extension specialists were aware of the social media applications and their use in sharing agricultural information and outreach activities. Further, it was also found that WhatsApp was the most preferred medium of communication among the extension specialists. Social media was used by 36% of the respondents for sharing agricultural information with the farmers' community. It was also suggested that proper awareness and training programs be organized frequently for extension specialists and the farmers' community.
 
 
Publisher National Institute of Agricultural Extension Management (MANAGE)
 
Date 2021-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/JAEM/article/view/159262
 
Source Journal of Agricultural Extension Management; Vol. 22 No. 2 (2021): Knowledge Management for Agricultural Librarians and Information Professional; 101
0976-3120
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/JAEM/article/view/159262/56941
 
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